The Cons of Using AI Imagery on Book Covers

Artificial Intelligence (AI) imagery has rapidly entered the realm of book cover design, offering a quick and inexpensive solution for authors and designers alike. However, while the allure of cheap and readily available AI-generated images might seem attractive, this trend poses significant challenges and potential pitfalls, particularly for designers and self-publishers. In this blog post, we delve into the cons of using AI imagery on book covers, examining the impact on creativity, quality, and the publishing industry as a whole.

1. Lack of Originality:

One of the key issues with AI-generated imagery is the lack of originality. AI algorithms often rely on existing data and patterns to create images, which can result in covers that feel generic or repetitive. For designers and self-publishers, this lack of uniqueness can be detrimental, as a book cover should ideally stand out and reflect the unique essence of the book.

2. Quality Concerns:

AI imagery may lack the finesse and detail that human designers bring to their work. AI-generated images can sometimes exhibit anomalies, inaccuracies, or a lack of cohesiveness that undermines the professional quality of the cover. For self-publishers, who often rely on their book’s cover to make a strong first impression, this can be particularly problematic. We all have seen the many hands with extra fingers, lost limbs, morphing limbs etc.

3. Ethical and Legal Issues:

AI-generated images can raise ethical and legal concerns, particularly around intellectual property. AI algorithms often use existing images as a basis for new creations, which can inadvertently lead to copyright infringement or ethical dilemmas regarding creative ownership. For designers and authors, this can create potential legal risks and undermine the integrity of their work. Most of the art work on Midjourney is pulled from places like pinterest etc, so it is close to stealing. I’ve often voiced there should be a platform where you upload your own work and it purely uses your work to create new work (as a photographer/artist) and then that would be potentially game-changing.

4. Loss of Creative Control:

Designers and authors typically have a specific vision for their book covers, but AI imagery can limit their creative control. While AI can generate images based on input parameters, it often lacks the nuanced understanding and adaptability that human designers and photographers can offer. This can result in covers that do not fully align with the desired aesthetic or narrative or having something super generic. Also, you can only adapt an image so many times.

5. Devaluation of Design Craftsmanship:

The use of AI imagery can contribute to the devaluation of design craftsmanship, as it implies that the complex process of creating a compelling book cover can be easily automated. This not only undermines the skill and expertise of professional designers but also risks promoting a culture of convenience over creativity and quality.

6. Impact on the Design Industry:

The widespread use of AI imagery on book covers can have a negative impact on the design industry, potentially reducing opportunities for professional designers and illustrators. This can stifle creativity, limit diversity in design, and ultimately harm the quality and variety of book covers available.

7. Potential Damage to Branding:

For self-publishers and authors, a book cover is often a key part of their brand. Using AI imagery, which may lack the necessary thoughtfulness or relevance, can damage this branding and fail to resonate with the intended audience. This can impact not only the success of a single book but also the author’s overall brand perception. Lot’s of publishing companies have banned AI imagery (there have been a few sneaky ones I’ve noticed) so aligning yourself as an author to AI imagery might not be wise, your morals aren’t aligning. Also, let’s face it if you as an author found out someone had written a book through AI with the tag ‘in the style of (insert your name here) wouldn’t you be pissed?


While AI imagery offers a cheap and convenient solution for book cover design, the potential drawbacks far outweigh the benefits, particularly for designers and self-publishers. The lack of originality, quality concerns, ethical issues, and loss of creative control all highlight the importance of valuing human creativity and expertise in design. For those committed to creating unique, compelling, and high-quality book covers, investing in professional design remains the best choice, ensuring that the book's cover aligns with its content and resonates with its audience.

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